Understanding the stressful nature of cross-country relocation, we decided on a cool blue as our main color to convey a sense of calm across the experience. Supporting the blue is a palette of vibrant, saturated colors that bring energy to the brand. The set of icons and illustrations match the logo with light, broken line weights giving a sense of speed and urgency. Overall, we created a system that is meant to provide a sense of calm and energy to the moving process. Something that is typically a stressful and draining experience.
For new products, setting up a new account can be a hurdle in itself to get new users. Especially when the user already has a hundred other things to think about during the moving process. Knowing that, we made the setup process extremely quick and easy. Once the basic setup was completed, Swiftly could be put to work.
Once set-up, each user is automatically assigned a concierge local to their new home to help guide them through the process. Whatever their priorities are, Swiftly’s relocation specialist will provide them with a shortlist of options, so they can focus on the big picture.
Each user flow is different. Some people could immediately look for housing, while others could look for movers. To simplify the user flow, we used the new work address as a starting location, so Swiftly’s concierge could connect users with a short list of local realtors or movers depending on their needs. Each realtor has a profile that includes reviews and a brief bio for the user to select the perfect match. If they’re unsure whether they want to rent a truck or hire movers, Swiftly can also provide instant moving quotes from multiple companies in-app.
Once a neighborhood has been selected during the moving process, Swiftly can help find which are the best schools in the district. The process can also be flipped depending on the users priorities. Allowing for specific school districts to help guide the home searching process.
Every aspect of the user’s move is monitored in their profile, in a timeline view, giving them a clear overview of what still needs to be done. If the user is ever overwhelmed by the list they can also message the concierge directly to help with the process.